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WELCOME TO SHADE
Shade Lingerie is a young, fresh and confident Lingerie, Apparel and Swimwear brand.
The brand’s ethos is based on expressing our love for colour, confidence and comfort. We lead with our own trend and vibe and design each piece in-house in London. Our product is timeless and always delivered to the highest quality.
Different Shades of colour are leading our collections and you will experience a personal touch with every order and be able to build your new wardrobe around this concept.